AirTerra is a for-people-and-planet organization that is also a sustainable for-profit company. After AirTerra's founding in 2009, the primary focus was promoting the use of clean and efficient biochar-generating stoves in developing countries - beginning in Kenya and expanding to Malawi in 2015. During this time (2009 to 2015) AirTerra was also working on a for-profit North American biochar product line. The first significant milestone towards realizing this in Canada was the successful registration of a biochar product with the Canadian Food Inspection Agency (CFIA) -- the first in Canada! AirTerra is now ready to sell biochar products.